Snack

Author: Naivy Pérez

Title: Snack

Year: 2009

Genre: Video – Performance

Duration: 00:03:00 Min.

STATEMENT

I appropriate the aesthetics of a typical advertising spot to confront two American products (Coca Cola and McDonald’s) vs. two that in Cuba replace them (Tropicola and hamburger). The act culminates when I consume the mixture of both. 

Snack exposes from a critical point of view, the anti-globalizing stance assumed by states that claim excessive nationality in all aspects of culture, to emphasize the fact that finally they also intend to supplant one culture by another, which is as foreign and globalizing as any other, and which is nourished by the same aesthetic and marketing resources.